AI influencer market: changes, trends, case study [2025 Update]
In 2024, the AI influencer market size reached about $7 billion, brands started to use AI (Artificial Intelligent) generated virtual influencers in the campaigns, engage with customers, maintain consistent messages on varies online platforms. Compared to 2024, the AI influencer market have been in booming in 2025 with key changes: * market size rapidly expanding; * AI influencer getting more realistic; * Advanced functions; (to interact with market and user) * Personal creators start to build their own AI influencer and brand; The successful stories in 2025 are telling the forecasts may come true: until the end of 2025, the AI influencer market size will project $7.5billion to $9 billion, let’s explore how it comes.
What is AI influencer?
AI influencers are digital personalities created through artificial intelligence algorithms, AI influencer is named virtual influencer as well. The AI generated virtual figures have their own unique role, appearance, behavior, emotion, tones and interactions tailored to meet certain requirements, such as brand demands and consumer preferences. Note: AI influencer is usually different to AI characters those only have images / icon / avatar (sometimes cartoon, sometimes human-like) can send text and voice messages, AI influencer can behave like real human influencer: dance, talk, stream live, share, comment, make voice call and etc.
What is AI influencer market?
The human influencer market has been proofing giant business success, world renowned companies and brands invite famous players, key opinion leaders as “brand ambassador”, personal influencers help small business and medium business enlarge market share and sales. This is what’s happening when influencers become to AI influencers. The AI influencer market refers to use virtual influencers or AI characters to make market impact and user-engaged activities, mostly are happening cross-online-platforms such as official website, social media (e.g. Instagram, Youtube, inSnap), mobile APP. In the real cases, human creates AI influencer, sets personalities, key tones and brand messages with content schedule, the AI influencer take actions on content creation, campaign management, user engagement and etc.
AI influencer market: pros and cons
Letting AI influencers go-to market patently has 5 advantages: the brands have full control, 24/7 availability with lower costs, hyper-targeted engagement, always same voice, low-risk to make mistakes harm to the brand. On the other hands, about 45% professionals have concerns about AI influencer as the disadvantages: the transparency, the customer trust, the AI technologies (e.g. AI illusion). In any case, the rapidly growing AI influencer market is real, virtual influencers are revolutionizing marketing strategies, offering innovative, scalable solutions for companies looking to enhance brand visibility and consumer connection.
Change in 2025, AI influencer market size rapidly expands
Witnessed the great success of AI influencer market in 2024, in the first half of 2025, the market has been changed rapidly with expanding: the balance between AI and human influencers is shifting, by the first half of 2025, AI influencers contributed around 30-35% of total influencer spend, 60% of brands are now using some form of AI technology to manage influencer campaigns. The forecasts tell that by the end of 2025, the AI influencer market will eventually reach $7.5 billion to $9 billion size. In 2025, more social opens to AI content and AI influencer, such as Youtube, Tiktok, inSnap, Instagram, AI influencers interact with followers, share content and participate campaigns. The number of AI influencers are also in fast growing: there were over hundreds of AI influencers in 2024, now, until July of 2025, over 20000 AI influencers are making waves.
2025 Trends: AI influencers are more realistic
At the beginning AI influencers being generated, most of them are more cartoon or virtual looks, in another word, users can see it’s AI generated at a glance, for example: Sam – Samsung’s AI influencer:
In 2025, the human-like realistic AI influencer is getting more choices by both of companies and personal creators. The realistic is not only on how the virtual influencer looks (such as Imma, Aitana) but also on how users feel it: voice, tone, behavior, emotion (just like Scarlett), which is strongly correlate to content introduced in next section: the advanced function.
2025 Trends: AI influencer with advanced functions
With the revolutionary developing of AI technologies, in 2025, the AI influencers are more realistic and closer to human with advanced functions than ever. At the time AI influencer go-to market, they can generate image, comment, share content, chat (text-based) with users and deliver messages, in 2025, more advanced functions contribute to the dramatic increasing AI influencer market: real-time voice chat, video generating (just like Scarlett), moreover, make livestreaming content, for example, it’s anonymously disclosed that: in the 2nd half of 2025, AI influencers can have their live channel and stream live content on some social platforms such as inSnap.
2025, personal creators shifting the AI influencer market
Before 2025, most wave-making AI influencers were created, operated and managed by brands or companies, this was due to the complexity and costs of AI influencer generating, some of known AI influencers like: Shudu (collaborate with Vogue) requires big team behind the stage to maintain.
In 2025, common users can easily create AI influencer in just steps and minutes. Powered by latest AI and LLM models, some AI influencer generating tool offers functions to learn from user input profiles then generate AI influencer, the generated virtual influencers can do everything those business AI influencer can do: create content, generate video, share posts, engage with followers, moreover, in some of AI influencer generating tool, the AI influencer can make real-time voice call, open Live channel and stream live content.
The cutting-edge AI influencer generating tool allows personal user themselves an AI influencer and make waves on the market just like what personal human influencers are impacting market for small business, medium companies, world-renowned brands. Until July of 2025, there are already over 20000 AI influencers generated by personal creators, they’ve made impact and get paid by this innovative way.
Case Study: an AI influencer Success Story in 2025
Let’s look into a success story from personal creator: the AI influencer Scarlett (https://www.tiktok.com/@scarlett969424247, https://insnap.ai/@scarlett) is completely built by personal creator in 5 minutes, after 1 month, with over 100 videos AI generated, Scarlett has getting 82800 followers, 636600 likes on Tiktok, 31800 followers on inSnap.
Though the earnings is confidential, the creator has been contacted by some brands running global business in cloth industry.
Everyone in the market industry and AI industry are eager to see the result of AI influencer market in 2025, we will get back here at the end of 2025 and see what’s real happened in AI influencer market then.
